What do social media platforms have to offer SEO? At MWI we hear this a lot from the current and potential clients. Social media is an incredibly growing marketing channel that most businesses have only begun using in the past few years. However, it’s very important to leverage when you’re investing funds into search engine optimization. While the advantages of social media might not be immediately obvious, they are vital for SEO aid. Here are five benefits of social media is important for SEO.
1) Social Media Signals
It’s not difficult to see that Google, Bing, and other search engines utilize online conversation as part of their ranking algorithms. When people tweet, like, comment or share the content, شراء متابعين تويتر this is called a social engagement. Content with more social engagements will have more social signals. Social signals are utilized by search engines to determine the quality of content. It’s a way to measure the content that people consider useful over what their algorithm determines to be top-quality. A piece of content can be quickly indexed when it’s getting a lot of engagement on social media.
2) Link Building
It’s long gone of soliciting websites to add links to yours. With the emergence of Google’s Panda and Penguin algorithm SEOs must create links in the traditional way to create quality content which is relevant to linking. But how do you reach websites that are willing to link to your site if asking them directly is considered an “unnatural” link building practice? Social media is your answer. Social media can help you present your content in front of relevant groups of people who may be attracted to link to it if it’s worth linking to. These people will spread your content among others increasing your influence.
3) The amplifying of content
No matter how top-quality your content is, it will not achieve much success in the absence of amplifying it. Yes, email marketing is an excellent way to increase the reach of your content, but it can only reach the people in your marketing database. The possibility of reaching new audiences is via social media. If you publish your content to your followers, they’ll spread it to their own followers if they find it helpful. These people will then share your content with their followers, increasing your reach. In return, you will gain many relevant visitors, inbound links, branding awareness and social signals All of which are used by search engines to judge the quality of your content.
content amplification lifecycle
4) Brand Awareness and Signals
Search engines may use your brand’s image and recognition to judge the credibility of your website and how trustworthy it needs to be in their ranking algorithms. In addition to boosting your content social media can also help to increase awareness of your brand. This is what Google calls co-citation. These co-citations can be developed via social media in order to increase Google’s credibility and aid in brand-name searches.
5.) Social Indexing
Since the search engines are able to index social media profiles these profiles are now showing up in search results pages. This enables your brand to show up in search results that include branded search queries , which is more than just your own website. However, it’s even more than that. Individual tweets from Twitter could be indexed and included in the search results. This allowed your website to rank higher in search. It was only temporary for a few months, until Google made the decision to stop it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.