What does social media have to have to do with SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. Social media is a rapidly growing marketing channel that most businesses have only recently begun to take advantage of over the past few years. However, it’s vital to take advantage of it particularly if you’re investing resources into SEO. Making and managing social media accounts are extremely important for supporting SEO efforts, though their benefits aren’t immediately obvious. Here are five reasons social media is essential for SEO.
1.) Social Media Signals
It’s no secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for some period of time. When people share content via Twitter, Facebook, comment or share a piece of content, this is called a social engagement. The more social engagements a piece of content has, the more social signals you build to your site. Search engines analyze these social signals, and use it as an indicator of quality when ranking content. This is a method for search engines to determine the most popular content and شراء مشاهدات يوتيوب what their algorithm deems high-quality. If a piece of content receives lots of social shares the content can be indexable.
2.) Link Building
It’s past the moment when you could simply go out and ask for hyperlinks from other sites. Since the introduction of Google’s Panda and Penguin algorithms, SEOs are forced to build links using the old-fashioned method by creating high-quality content which is relevant to linking. But how do you reach websites willing to link to your site if you ask them directly, which is an “unnatural” link building practice? Social media is the answer. Social media allows you to present your content in front of people who are interested and could be convinced to link to it when it’s worthy of linking to. Those people will also share your content with their friends which will increase the impact of your content.
3.) Content Amplification
No matter how top-quality the content you publish, it’s not going to get much traction in the absence of amplifying it. Marketing via email is an excellent method of amplifying content but it’s only going to reach those in your list of marketing contacts. You can reach new audiences via social media. If you share your content, your followers will share it with their following when they are satisfied with the content. This will cause them to be able to share it with their followers to increase your reach. In return, you will gain an abundance of relevant traffic such as inbound links, brand recognition and social signals All of these are utilized by search engines to assess the quality of your content.
content amplification lifecycle
4.) Brand Awareness & Signals
Search engines may use your brand’s name and reputation to determine the quality of your site and how trustworthy it needs to be in their ranking algorithms. Social media helps to build brand awareness and increases the quality of the quality of your content. This is what Google refers to as a co-citation. The creation of these co-citations via social media can improve the trust Google has in your web page and also assist with search queries that are personalized.
5.) Social Indexing
Since the search engines are able to index social media sites these profiles are now showing on search results pages. This allows your company to appear on search results when you type in branded search queries that are not limited to the site of your business. This gets better. Individual tweets from Twitter were once indexed and displayed in the search results. This enabled your content to rank higher in the search results. This was just temporary for a couple of months before Google decided to discontinue the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.