What do social media have to do with SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. Although social media has been a growing channel for marketing over the last few years, many businesses have yet to take advantage of it. This is especially true for companies that are investing in search engine optimization. Although the benefits of social media may not seem immediately apparent, they are crucial to SEO help. Below are five reasons why social media is important for SEO.
1) Social Media Signals
It’s not a secret that Google, Bing and alexa ترتيب المواقع other major search engines have been using online dialogue as part of their algorithm for ranking for quite some period of time. If people tweet, share, like or comment on a piece of content it is referred to as a social engagement. Content with more social engagements is likely to have more social signals. Search engines analyze these social signals and then use them as a quality factor when ranking content. It’s a way to measure the quality of content that people are able to use over what their algorithm decides is good quality. If the content you’re looking at receives a lot of social engagement It can be quickly indexable.
2.) Link Building
It is long past the time when you could make a request for links from other websites. Google’s Panda/Penguin algorithms are forcing SEOs to linkbuild the old-fashioned way: write top-quality content that’s relevant. How do you reach websites who are willing to link to your content, when you ask them directly, which would be considered “unnatural”? Social media is your answer. Social media lets you expose your content to appropriate audiences that are willing to link to it should it be worth linking to. Those people will also share your content with their networks, further increasing the influence of your content.
3.) Content Amplification
You can make all the good-quality content that you wish to however it will not gain an enormous amount of attention without amplification. Marketing via email is an effective method to increase the reach of your the content you create, but it won’t be able to reach the people on your list of marketing contacts. It is possible to reach new audiences through social media. Once you share your content, the people who follow you will connect with their friends when they are satisfied with the content. This will allow them to recommend your content to their followers, increasing the reach of your content. In return, you will gain a lot of relevant traffic such as inbound links, social signals and brand awareness These are all used by search engines to determine the quality of the content.
content amplification lifecycle
4.) Brand Communication and Awareness
Search engines will use your brand’s reputation and image to assess the credibility of your website and how trustworthy it needs to be in their ranking algorithms. Social media is a great way to increase brand awareness and increases the quality of the content you publish. Google calls this co-citation. Co-citations can be created via social media in order to increase Google’s trust and help with search results that are branded.
5.) Social Indexing
Since search engines index social media websites these profiles are now showing in search results pages. This allows your business to show up in search results for branded queries that are not only restricted to your business’s website. It’s even more effective. Individual tweets from Twitter were once indexed and included in search results. This allowed your site to rank higher on searches. This was just temporary for a couple of months, alexa ترتيب المواقع until Google made the decision to stop this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.