What does social media provide in terms of SEO? At MWI we hear this a lot from potential and current clients. Social media is a fast growing marketing channel that most businesses have only begun using in the last few years, however it’s essential to utilize it in particular if you’re putting resources into SEO. Making and managing social media accounts is extremely crucial to support SEO initiatives, but the benefits are not immediately obvious. Out of the numerous reasons to consider social media as a part of your online strategy Here are five reasons why it is essential for SEO.
1) Social Media Signals
It’s not a secret that Google, Bing and other major search engines have been using online dialogue in their ranking algorithms for a long time now. A social engagement is when people like, comment or share tweets about an article. The more social interactions a piece of content has, the more social signals it will bring to your website. Search engines measure these social signals, and use it as an element of quality when evaluating the content. This allows search engines to determine what people find most useful and also what they consider to be top-quality. If something receives a lot of social engagement It can be quickly identified.
2) Link Building
It’s long gone of asking for websites to add links to your site. With the advent of Google’s Panda and Penguin algorithms SEOs are now forced to create links in using the old-fashioned method by creating high-quality content that is linked-worthy. How do you get in touch with sites who are willing to link to your content , if asking them directly is thought to be an “unnatural” practice for building links? Social media is the answer. Social media allows you to expose your content to people who are willing to link to it when it’s worthy of linking to. They will also promote your content to others and increase your reach.
3.) Content Amplification
You can write all the top-quality content you like however it will not gain an enormous amount of attention without amplification. Marketing via email can be an excellent method of amplifying content but it’s only going to get to those on your marketing list. Social media can help you connect with new audiences through your content. If you post your content to your followers, they will also share it with their personal followings when they find it useful. The people who share it will be able to share your content with their followers, increasing the reach of your content. You will also gain relevant traffic, inbound linking, social signals, and brand recognition, all of which can be used by search engines for content quality evaluation.
content amplification lifecycle
4.) Brand Recognition and Signals
Brand image and recognition can tell search engines many things about the quality of your site’s content and how much it is believed to be in its ranking algorithms. Social media aids in building brand awareness and increases the quality of the quality of your content. This is what Google calls a co-citation. Co-citations can be created through social media to improve Google’s credibility and aid in the search engine’s branded searches.
5) Social Indexing
Search engines have been indexing social media accounts for some time now and this means that they appear in the search results pages. This allows your company to appear in search results that include branded search queries on more than just your own website. It gets even better. Individual tweets from Twitter were initially indexed and شراء لايكات فيسبوك included in search results, too which gave another means to get your content noticed in the search results. It was only for a short time, however it ended and Google shut it down after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.
