What does social media have to in relation to SEO? At MWI we hear this a lot from current and prospective clients. Social media is a fast expanding marketing channel that many companies have only started taking advantage of in the past few years. However, it’s vital to take advantage of it particularly if you’re investing resources in search engine optimization. Setting up and managing social media accounts is important for supporting SEO efforts, although the benefits may not be immediately evident. From the myriad of reasons to consider social media as a part of your strategy for online, here are 5 reasons it’s important for SEO.
1) Social Media Signals
It’s not a secret that Google, Bing and other major search engines have been using online conversations in their ranking algorithms for some years now. Whenever people tweet, like or comment on a piece of content, this is called a social engagement. The more social interactions a piece of content gets, the greater social signals you build to your website. These social signals are used by search engines to rank the content. This is a method for search engines to decide what content people consider to be most valuable and what their algorithms consider high-quality. A piece of content can be quickly indexed in the event that it’s receiving lots of engagement on social media.
2.) Link Building
It’s long gone from the period when you could just go out and ask for hyperlinks from other sites. With the emergence of Google’s Panda and Penguin algorithm SEOs must do link building the old fashioned way and create content of high-quality that is link-worthy. How do you get in touch with sites that would be willing to link to your website if asking them directly is considered an “unnatural” practice for building links? Social media is the solution. Social media allows you to post your content and share it with interested audiences who might be willing to link to it if it is worth linking to. They will also share your content with others increasing your influence.
3) Amplification of content
You could create any high quality content you want but it’s not going to gain any traction without amplifying it. Sure, email marketing can be an effective way to boost content, but it can only reach those in your marketing database. You can also reach new audiences through social media. If you post your content to your followers, they will be sure to share it with their own followings in the event that they find it helpful. Then those people will be able to share it with their followers which will increase the reach of your content. In return, you will gain a lot of relevant traffic, inbound links, social signals and brand awareness All of these are used by search engines to assess the quality of the content.
content amplification lifecycle
4.) Brand Recognition and Signals
The brand’s identity and reputation can tell search engines a lot about the quality of your website as well as the extent to which it can be respected in their ranking algorithms. In addition to boosting your content, social media also helps build brand awareness. Google calls this co-citation. Making these co-citations with social media will help improve Google’s trust and شراء متابعين تيك توك confidence in your web page and also assist with branded search queries.
5) Social Indexing
Since search engines are able to index social media accounts these profiles are now showing in search results pages. This allows your brand to be listed in search results on brand-related queries, which aren’t exclusive to your site. However, it’s even more than that. Tweets that were individual from Twitter were once indexed and were displayed in the search results. This allowed your content to be more prominent in searches. The program was only temporary, however it ended and Google removed it after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.