Five Reasons Why Social Media Is Important for SEO

What do social media platforms provide in terms of SEO? At MWI, we get this a lot from current and prospective clients. Although social media has been an increasing channel for marketing in recent times, many companies haven’t yet begun to profit from the potential of it. This is crucial for companies that are investing in SEO. Setting up and managing social media accounts is essential to aid in SEO efforts, although the benefits may not be immediately evident. Here are five benefits of social media is important for SEO.

1) Social Media Signals

It’s no secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for quite some time. When people tweet, like, comment or share an article it is referred to as a social engagement. The more social engagements a piece of content receives, the more social signals you send to your website. Social signals are utilized by search engines to determine the quality of the content. It’s a way to measure what content is popular with users and what their algorithm decides is of good quality. Content can be immediately indexed if it’s receiving a lot of social engagement.

2.) Link Building

It’s long gone of going out and asking for websites to link to your site. Google’s Panda/Penguin algorithms have forced SEOs to build links using the old method: make high-quality content that is relevant. But how do you reach sites that would be willing to link to your website if asking them directly is considered an “unnatural” link building method? Social media is the way to go. Social media lets you expose your content to people who are willing to share it with others, if it is worth linking to. They will also share your content with their network, further increasing the influence of your content.

3.) Content Amplification

You can write all the top-quality content you like however, it will not get much traction without amplification. Email marketing is an excellent way to increase the reach of your content, but it will only reach the people in your marketing database. Social media allows you to connect with new audiences through your content. If you post your content to your followers, they will be sure to share it with their own followings If they are satisfied with the content. They will then be able to share it with their followers which will increase the reach of your content. You will also gain relevant traffic, inbound linking, social signals, and brand recognition and can be utilized by search engines to determine content quality evaluation.

content amplification lifecycle

4.) Brand Communication and Awareness

Brand recognition and alexa ترتيب المواقع ( brand identity can tell search engines many things about the quality of your site’s content and how much it should be respected in their ranking algorithms. Social media helps to build brand awareness and increases the quality of the content you publish. This is what Google calls co-citation. Co-citations can be created via social media in order to increase Google’s credibility and aid in search results that are branded.

5) Social Indexing

Search engines have been indexing social media profiles since a while so they can now show up in results pages for search engines. This allows your business to show up in search results for brand-related queries, which aren’t exclusive to your site. It’s even more effective. Tweets that were individual from Twitter were once indexed and displayed in the search results. This allowed your site to be more prominent in the results of a search. However, it was only temporary the deal was ended when Google removed it after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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